About Market
Excellent Timing for Foreign Investment
Privatization is dramatically transforming Turkey's telecommunications sector, fueling the growth of competitive pricing, new service offerings and independent operators. With a population of 72 million people, 70% under the age of 40, Turkish consumers enthusiastically embrace the new 'digital lifestyle' and seek quality products and services. With a second rank worldwide in the number of TV and radio stations, Turkey is actively adopting cable, satellite and Internet technologies, home shopping and banking, as well as pay TV services.
Cable TV usage is steadily increasing and cabling activities account for about $30-40 billion per year. There are six cable operators and over 1 million cable TV subscribers in Turkey, with a projected saturation of 3.5 million households by 2008. Television is the main entertainment for many Turkish families and up to 97% use TV as a primary news source. Over 100 TV channels and hundreds of radio programs are digitally broadcasted. This has generated an increasing demand for imported products such as trunk amplifiers, splitters, fiber transmitters and receivers, to name a few.
Turkey is one of 17 countries worldwide operating its own satellite system. It has four satellites in orbit and is linked with adjoining European and Middle Eastern countries via six submarine fiber optic cables and two overland cables. This sector has followed a strong growth path by continually adopting the latest technologies and plans are underway to replace its first-generation satellites by 2008.
Turkey's dynamic growth requires foreign investment and market is still wide open - timing has never been better for international sales and deal making. Broadcast, Cable & Satellite Eurasia - a CeBIT Event - is the premier meeting point for major players in global satellite manufacturing, launching and ground systems market. There's no better place to be if your goal is to establish new partnerships and sign sales contracts!
Visitor Profile:
Business visitors only. Decision makers from the sectors such as satellite communication, telecommuncations, military, installation, broadcasting, media, film production, finance, education, electronics, architecture, construction, medical, food, textile, metal producing and others.
Conference and workshops:
International Conference Program provided high quality information and technology solutions to the audience. 25 speakers were very well attended and provided an excellent dialogue platform for visitors and exhibitors.
Green-light for growth - and profit!
Smart investors recognize that it's an excellent time to enter the Turkish and Eurasian markets. Join in the success - Broadcast, Cable & Satellite eurasia - a CeBIT Event - holds the key to promising new opportunities!
DVB & DVB-T
DIGITAL VIDEO BROADCASTING (DVB)
Digital Television (DTV) is a revolutionary technology in broadcasting. Refers to transmitting signals in the computers signals as binary logic (ones and zeros). DTV signals can be compressed. Compression is the process of reducing the bandwidth or data rate of a video stream. In Europe one analog TV channel bandwith is 8 MHz, 24 Mb/s. If the same channel compressed by six, badwith will be 4 Mb/s (One Analogue Channel = Six Digital Channels). This means that six channels can be transmitted in the same bandwith of one analog channel. Also, it improved quality of video and audio and brought about interactivity (Kesim, 2005, p.2).
Digital Video Broadcasting (DVB) is a family of European digital television standard for transmission and reception. It covers terrestrial (DVB-T), satellite (DVB-S) and cable (DVB-C). DVB-T signal is transmitted via air and it requires roof antenna for receiving the signal as analog systems. DVB technology provides a complete solution for digital television and data broadcasting. DVB includes multimedia data broadcasting, internet over the air and interactive broadcast services (Kesim, 2005, p.2).
DIGITAL VIDEO BROADCASTING TERRESTRIAL (DVB-T)
Digital Video Broadcasting - Terrestrial - is the European DVB standard for the broadcast transmission of digital terrestrial television. Digital Terrestrial Television provides a greater number of TV channels, better quality of picture and sound. It uses conventional antenna instead of a satellite dish or cable system . There are three different Digital Terrestrial Television systems all over the world . ATSC in North America, ISDB-T in Japan, and DVB-T in Europe and Australia (Wikipedia).
The first version of DVB-T standard was published in March 1997. After ten years more than 40 million receivers deployed in more than 30 countries. It is a flexible system and it delivers a wide range of services as HDTV, SDTV, mobile, and handheld reception. The most successful DVB-T receivers markets are UK, Germany, France, Spain, Italy and Australia (DVB Fact Sheet, 2007).Digital terrestrial television offers an improved spectrum efficiency which can be used to provide a variety of new service that include mobility, interactivity, high-definition TV, enhanced video and audio quality as well as increased program choice (DIGITAG, 2006, p.3).
ANALOGUE SWITCH-OFF
Replacing the analogue broadcasting with a digital techniques, it will have more efficient spectrum usage and will be increased transmission possibilities. These will provide new services, alternative consumer choice and competition among the services. However, the transition from analogue broadcasting to digital is a complex process. Each of the country follows its own switchover time table. Analogue switch-off will take place when digital broadcasting has achieved reasonable penetration. Switchover will have influence on value-chain, content production, transmission and reception. On the reception side, analogue receivers will need to upgrade or replaced by digital ones. It could be done by integrated digital television receivers or set-top-boxes which connected to the analogue TV set (COM, 2003, p.4-5-6).
Many countries have launched Digital Terrestrial Television services and began the process of analogue switch-off (ASO) on the terrestrial platform in Europe. Each European Countries has own switchover timetable for analogue switch-off. It will take place between 2008 and 2015 in Europe. Most of the European countries will be ending analogue terrestrial television around 2012 (DIGITAG, 2006, p.1).
DIGITAL TERRESTRIAL TELEVISION (DVB-T) IN TURKEY
Trial Digital Terrestrial Television broadcasting has begun in Turkey on February 3rd, 2006. The single Digital Terrestrial Television multiplex has been offering four television programme services in Ankara on UHF Channel 31 and in Istanbul on UHF Channel 23. One of the service will be used by TRT (Turkish Radio and Television). Three services will be used by commercial broadcasters at different times (www.digitv-tr.org, 2006).
Anten A.S. has been founded by the members of Television Broadcasters Association (TVYD). It will build and operate the Digital Terrestrial Television transmission network in Turkey. The network will begin in 13 major cities in 2007 and will be extended gradually. The members of the TVYD are TRT, Kanal D, Show TV, ATV, Star, Kanal 7, STV, Fox TV, Cine 5, NTV, CNN Turk, CNBCe, Kanal1, Kral TV, TV8, Kanal Turk, Kanal A, SkyTurk andIzmir TV (www.digitv-tr.org, 2007).
